Great American Warrior: Amy Robbins, from fear to fierce with Alexo Athletica

Amy Robbins, the CEO and co-founder of Alexo Athletica, shares an inspiring journey from fear to empowerment, reshaping the activewear industry with a focus on women's safety. Her story is a testament to courage, vision, and the determination to overcome challenges while creating a meaningful impact.

In 2015, a harrowing encounter during a routine run became the turning point in Amy's life. Faced with an alarming situation involving aggressive behavior from strangers, Amy resolved to never feel powerless again. This experience led her to acquire a license to carry self-defense tools and ignited her passion for ensuring women's safety.

Amy identified a significant gap in the market for fashionable yet functional activewear that could incorporate self-defense tools. With no prior background in design or manufacturing, she set out to create a solution. By collaborating with experienced designers and leveraging her network, Amy developed the first concealed carry activewear brand, Alexo Athletica. This innovative approach has since provided women with stylish, functional options for personal safety.

Starting a business from scratch is fraught with challenges, and Amy's journey was no different. From manufacturing setbacks to navigating a new niche market, each obstacle was a learning opportunity. Her unwavering focus on the mission—empowering women—kept her and her team motivated through difficult times.

Amy's dedication has resonated with countless women, as evidenced by heartfelt testimonials. Stories of women feeling more confident and secure, whether walking across a college campus or balancing the demands of professional life, underscore the profound impact of Alexo Athletica's mission.

Amy Robbins continues to inspire by proving that with determination and a purpose-driven mindset, women can overcome barriers and contribute to a safer, more empowered world.

Trudy Jacobson is proud to present Great American Warriors, a division of Great American Women. Great American Warriors is a web series dedicated to showcasing the stories of inspiring and ambitious female veterans and first responders. These women are leaders in their field, and their stories will motivate and encourage other women to pursue their own dreams.

Like Trudy Jacobson, these women are at the top of their game, and their tales will inspire and motivate other women to achieve their own aspirations.